It was in West Africa, more than anywhere else in the world, that these vivid, colorful prints caught on. The fabric traders who brought them to market assigned different meanings and stories to each fabric. They captured the public imagination, becoming an important part of the culture, and one that still resonates to this day.
The uniqueness of the fabric is a large part of its appeal, and it’s all down to the Vlisco production process. Even though those fabrics are machine printed, the process is far more complicated than most modern digital printing techniques; in fact, each bolt of Wax Hollandais takes an average of 27 steps to produce.