Resource-intensive, fast and wasteful, the fashion industry has become an epitome of our time. It expresses the richness of human ingenuity yet also the breakdown of our connection with nature. Deforestation and climate change have become a routine line in everyday news, and yet they shouldn’t be. It’s time to acknowledge our mistakes and shift our ways of being.
Fashion industry does not only impact the planet directly but it also has an insurmountable influence on cultural patterns that define our relationships with nature. Thus, it can be not only the driver behind the wreckage but also the light to illuminate new cultural narratives and social practices that permeate everyday life. Could fashion help restore the planet, even if it begins with a single choice regarding your next dress?
We’ve come up with some answers to start with.
Made to order
Limited items with a clear conscience
Shelves shall not be empty and fashion cycles seem to shrink by year. The world produces more clothes than it will ever need and this model has its consequences.
Every year, billions of garments are left unsold. Further options are limited: recycling complex items is expensive, second-hand markets are over-saturated and brand reputation does not tolerate free lunch for those in need. Thus, a high share of unsold items is burned at incinerators, destroying precious resources, dishonoring human labor, and polluting the environment. Something that used to be an age-old deposit or part of a thriving ecosystem becomes a toxic cloud of dust in weeks. It is clear enough: this approach doesn’t work.
That’s why we’ve adopted a demand-led model. It is based on small-batch production, ensuring that nothing gets wasted. We also don’t sell our collections to retailers, which would mean second-guessing the market and creating high overstock levels. Instead, we work directly with you.