Resource-intensive, fast and wasteful, the fashion industry has become an epitome of our time. It expresses the richness of human ingenuity yet also the breakdown of our connection with nature. Deforestation and climate change have become a routine line in everyday news, and yet they shouldn’t be. It’s time to acknowledge our mistakes and shift our ways of being.
Fashion industry does not only impact the planet directly but it also has an insurmountable influence on cultural patterns that define our relationships with nature. Thus, it can be not only the driver behind the wreckage but also the light to illuminate new cultural narratives and social practices that permeate everyday life. Could fashion help restore the planet, even if it begins with a single choice regarding your next dress?
We’ve come up with some answers to start with.
Building threads of freedom
“Whose shoulders do you stand on?
What do you stand for?”
– Amanda Gorman
The world features myriad connections. Some of them are common, others hardly imaginable. Maakola is committed to making and noticing connections that uncover something important about the items you wear: the links between the fabrics’ heritage, the artisans and customers, between item name and the pattern or technique used to produce, between your style and the fabric or shape of the item created for you. Every connection matters, and when they are strong enough, we can use them to build communities that change the usual way of doing things.
Sometimes these groups can become segregated networks. We strive to create and rebuild the links that make sustainable global fashion possible. Our pieces connect generations of strong women from all around the world, shrinking the distance between us. Each piece finds roots in hundreds of women’s voices and each pattern has its unique story to tell.
Then, the tailors co-create our pieces and our co-founders help make our vision a reality. Finally, the Maakola brand ambassadors use their voices to share stories of how our garments empower and uplift them and who help all the voices behind the story of their clothes to be heard.
Inspired by the women who pioneered the Wax Print industry in West Africa, our clothing aims to honor their place in the African and global culture by highlighting and sharing their stories. This process can help us to sweep away the old narratives and stereotypes that used to define Africa.