My designs allow wearers to take a moment to live outside of their own personal experiences, to fully be part of the process of unseen interactions that take place throughout the fashion timeline.
As Creative Director at Maakola, I explore garment value through elements that tell stories about our relationships with others and the planet. The aesthetic and display elements allow for this cohesion. My designs allow wearers to take a moment to live outside of their own personal experiences, to fully be part of the process of unseen interactions that take place throughout the fashion timeline.
I see clothing as a powerful language through which to communicate change. I use technological instruments like data and blockchain in my designs to drive the most urgent conversations of today, whether that be reducing greenhouse emissions or guaranteeing that no child’s education is compromised to manufacture a garment. My work challenges fashion’s contribution to our evolution.
My design language is based on these three principles:
1- Collective Change
3- Living Organism
"My creations are living organisms that capture hundreds of women’s voices and redefine beauty through the story they tell and the impact they have on people and the planet."
What inspired me
"I believe in creating clothes that reveal who we are — not only in terms of personal style, but by shining a light on our values and making them visible."
A traveller at heart, I love going to local markets because that’s where I can talk to locals and understand what they value the most. In 2015, during a visit to Ghana for my non profit I spent a lot of time at the Makola Market in Ghana’s capital city, Accra. The saleswomen who traded Wax Prints fabric at that market immediately captured my attention. Their powerful and vibrant disposition of life was reflected in their energy, style, and colorful outfits. The saleswomen at Makola market and their products left a deep impression on me and were the inspiration to embark on this journey. That is why I decided to anchor the connection with the Makola market in the name of the brand: Maakola.
In Ghana, I discovered that clothes don’t just look good: They have charm, importance and significance. Each fabric pattern at the Makola market is given a name and a story that weaves it into African life and culture. That resonated with me, because to me, fashion isn’t supposed to be just beautiful; it is more than aesthetics and color. The clothes we wear are a way to explore and connect: with each other, with our own culture as well as other cultures, with the past, and with the future. Each and every one of us should feel good in – and about – what we wear. Ultimately, they’re not just clothes; they’re a reflection of a changing society.
CEO and Creative Director, Maakola