Conscious Beauty

Wear me 30 Times

Making slow fashion easy and fun

We are inspired by the original initiative by Livia Firth #30wears and want to scale up her message using the power of technology and brands. WearMe30Times gives you the tools to make conscious choices and rediscover the value every item holds.
Every piece of Maakola clothing includes a garment label with a dedicated QR code. By scanning that QR code, you can keep track of how often you wear the garment, building up to a goal of wearing everything at least 30 times. This is how it works:


Scan the WM30T QR code that you can find on the brands’ garments joining the campaign. Or email us if you’d like to track clothes that you already own.


Create an account


Select the brand and item from the partner catalog.


Take a selfie with the item of clothing and share it on social media.

Wear it

For every wear, the piece’s sustainability count increases between 1 up to the 30-unit goal.


Celebrate success and earn rewards.

By gamifying daily wardrobe choices, you can start making the change from day one of your item while inspiring others to join along. We believe that people and brands can work together to create a more sustainable fashion ecosystem. And we hope you join us along this journey.

Join the challenge

Scroll to Top