our approach

Towards a Collective Evolution of Humanity and Nature

“Shallow ecology is anthropocentric, or human-centred. It views humans as above or outside nature, as the source of all value, and ascribes only instrumental, or 'use', value to nature. Deep ecology does not separate humans - or anything else - from the natural environment. It does see the world not as a collection of isolated objects but as a network of phenomena that are fundamentally interconnected and interdependent. Deep ecology recognizes the intrinsic value of all human beings and views humans as just one particular strand in the web of life.” -- Fritjof Capra

While sustainability is about preserving and nurturing what’s good, we need to move beyond the current state and towards a more just, equal, and inclusive society. Human beings and societies are embedded in and dependent on the natural environment. You cannot separate one from the others. The world is not a collection of isolated objects but a network of phenomena that are fundamentally interconnected and interdependent. In this natural ecosystem, every party plays a role in building the whole. If one part suffers, the whole network breaks. To us, every business is a collective endeavor: a unique organism that works within a broader environment, where everything is connected.

Towards Collective Evolution

The fashion industry shapes cultures and lifestyles across space and time. This understanding prompts us to go beyond managing responsibility. At Maakola, we want to be a vehicle towards a more humane fashion industry and a more inclusive and just society. We want to be part of Collective Evolution.

We believe that Collective Evolution comes from a synergy of economic, environmental, social, and cultural impact of our business. This concept is at the core of our practice and we believe it can be applied to the fashion industry and beyond. And we want to see Collective Evolution illuminate business practices around the world.

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