Fashion and the oceans
the maakola meaning
The Coral Reef fabric
The impact of fashion on our oceans
It’s well known that the fashion industry has a damaging impact on the environment. Fashion production is estimated to account for 10 percent of the world’s carbon emissions, with high water usage and chemical pollution high on the list of concerns. But the damage doesn’t end with the production process. When you wash and wear synthetic fibers, you’re sending microplastics straight into the ocean, with potentially catastrophic results.
Every wash cycle sends an estimated 700,000 microfibers into the sewage system. Too small to be filtered out by treatment plants, these fibers end up in the ocean, where they build up in sediment on the sea bed or are ingested by fish and other sea creatures.
How can we prevent this? Although there is no perfect solution, we recommend choosing natural fibers like cotton, and buying fewer garments less often. Washing your clothes less frequently will certainly help. And consider a filter for your washing machine or using a washing bag that filters out the microplastics.
A Guaranteed Vlisco Wax Print, the Reef fabric is very simple to care for — simply hand wash it in lukewarm water and iron on the reverse at a maximum temperature of 110°C.