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Flora

The world is built on the intricate relationship between humans and nature. We are not separate entities, but rather part of a larger whole. Flora is a collection that honors the beauty in those complex exchanges, and the balance that is needed for our world to thrive.

Eradicating boundaries

Flora eliminates the boundary between our bodies and the natural world. Wearing Flora items gives life and movement to the floral imagery depicted on the designs, eliminating the boundary between the wearer and nature. For us, this represents the constant exchange of energy and strength. 

Our reimagining of nature in Flora’s fabrics blurs the borders among leaves and branches, arms and hands, heart and head. Inspired by the marble “Dafne” by Gian Lorenzo Bernini, wherein the goddesses’ arms become laurel branches, our collection evokes classic art within modern tailoring. Like in the painting “Santa Lucia” by Francesco del Cossa, we wonder if Flora’s eyes are the buds we see or the buds are her eyes. 

Santa Lucia by Francesco del Costa
Apollo and Daphne is a life-sized Baroque marble sculpture by Italian artist Gian Lorenzo Bernini.

Goethe studied the boundary between humans and plants, and the cancellation of this frontier between man and his surrounding environment. Goethe believed that these are not two distinct and separate worlds. They are both protagonists in a unique and univocal cosmic becoming. And his conclusion was this:

“The archetypal plant as I see, it will be the most wonderful creation in the whole world, and nature herself will envy me for it. With this model and the key to it, one will be able to invent plants (…) which, even if they do not actually exist, nevertheless might exist and which are not merely picturesque or poetic visions and illusions, but have inner truth and logic.” (J.W. Goethe, in a letter of 1787 to the philosopher J. G. Herder, quoted in Mueller and Engard, 1952).

The allegory of an intricate embrace

The natural world is an ordered whole that is based on a network of opposing tendencies. Life drives prosperity and resilience, but also catastrophes, extinction, and death. Everything contributes to feeding the energetic and vital charge that runs through and within it. As humans, we should not act as a counterforce. Our behavior should not alter the coexistence of essential balances and intricate natural harmonies. 

With Flora, we want to show and instigate the observer to imagine how they can coexist, honor, and support nature. Our Flora collection explores these themes and expresses this urgency through the strong allegorical power of fabrics and patterns.

Flora’s fabric shows a pattern of intertwining plants and flowers in an intricate embrace, so much so that it is difficult to see where one begins and the other ends. They coexist, thrive, blossom, and depict the allegory of a harmonious life that feeds on diversity. Such diversity thrives on interconnections.

The world is built on the intricate relationship between humans and nature. We are not separate entities, but rather part of a larger whole. Flora is a collection that honors the beauty in those complex exchanges, and the balance that is needed for our world to thrive.

The world is built on the intricate relationship between humans and nature. We are not separate entities, but rather part of a larger whole. Flora is a collection that honors the beauty in those complex exchanges, and the balance that is needed for our world to thrive.

In Singapore, we find a beautiful example of these ties in the city center, Gardens By The Bay Park. It is a huge green area designed both to brighten the leisure time of locals and tourists and to increase the ecological footprint of the place. The park consists of 250 acres of vegetation and includes 18 artificial supertrees up to 50 meters high with steel concrete rings, which host 162,900 plants belonging to over 200 species. Each Supertree is equipped to collect rainwater, just like how natural trees absorb water to grow. Some have photovoltaic cells to capture solar energy that can be used for some of the functions of the Supertrees, like lighting them. What better example of the interweaving of boundaries among artifice, man, and nature can there be? Whether it’s a concrete tree forest or a clothing collection, we must never undermine the delicate ecological balance. Not when we can choose to strengthen it.

Can our body contribute to ecological renewal by finding inspiration and strength from fabrics and patterns?

Flora invites us to not only appreciate the beauty of plants and flowers, but also to grasp their silent suggestions and realize the need for greater empathy in our approach to the natural and social world.

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