Our Ethos

The environment we live in

IT’S SOMETHING WE ASK OURSELVES EVERY DAY: HOW CAN WE LIMIT OUR IMPACT ON THE WORLD AROUND US?

At Maakola, we’re dedicated to making our clothing sustainably, which is why we focus on small batch production. Nobody wants piles of inventory sitting around the world, contributing to fashion’s clothes-mountain problem. Instead, we produce made-to-order garments tailored to you, resulting in reduced levels of overstock. It’s this thinking that also drove us to introduce our sustainable rental service — an innovative way to refresh your wardrobe without the guilt.

We make no compromises when it comes to fabric. Everything bearing the Maakola label is made from natural fibers, generally 100 percent cotton. Unlike polyester fibers, which can take up to 200 years to decompose, cotton is easily recycled. You can also wash our cotton pieces at home, instead of having them dry-cleaned and risking exposure to the associated chemicals (like perchloroethylene). Deadstock fabrics also feature in our collections, and we love working with these in particular: not only are we saving them from landfill, but using deadstock also means that your Maakola piece is truly a limited edition.

AND THE JOURNEY DOESN’T END WHEN WE SHIP YOUR GARMENT: ALL OUR CLOTHING IS DESIGNED WITH A LONG LIFECYCLE IN MIND. WE CHOOSE PREMIUM FABRICS TO ENSURE A LONGER LIFESPAN, AND WE PERSONALLY TEST ALL OUR CREATIONS. AFTER MORE THAN 20 WASHES, THEY’RE STILL IN BEAUTIFUL CONDITION.

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Maakola's Ethos