Our Ethos

A collection of voices

Our pieces connect generations of strong women from all around the world, shrinking the distance between us. Each piece finds roots in hundreds of women’s voices.

In Ghana, Maakola’s founder Aurora Chiste discovered that clothes don’t just look good: they have charm, importance and significance. Each Maakola garment holds a collection of voices, starting with the women who named their fabrics at the Makola market a century ago, and moving along to the resourceful women who sell the fabrics today to support their children’s education. Then there are the tailors who co-create our pieces, and our co-founders, who help to make our vision a reality and to share it with you. Finally, a new group of women are adding their voices: the Maakola brand ambassadors who feel empowered by fashion and who are generously sharing their stories.

ULTIMATELY, THEY’RE NOT JUST CLOTHES; THEY’RE A REFLECTION OF A CHANGING SOCIETY. MAAKOLA IS HOLDING UP A MIRROR TO A GENERATION OF WOMEN WHO ALWAYS FELT LIKE MISFITS — UNTIL NOW. THEY WANT THEIR CLOTHING TO SAY MORE THAN JUST, “HEY, I LOOK PRETTY”. FINALLY, THEY CAN FEEL GOOD IN CLOTHING THAT MAKES THEIR INNER VALUES VISIBLE TOO.

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Maakola's Ethos